Advertising and publicity largely impact our everyday lives. With the growing Indian economy and changing social trends, the advertising and publicity industry is growing rapidly. The salary packages in advertising and publicity are quite high, but only a creative, innovative individual with high analytical and communication skills can mark the industry.
Course | Eligibility | Duration |
---|---|---|
Certificate | Class 10 + 2 (any stream) with minimum 50% | 6 months to 1 year |
Graduation | Class 10 + 2 (any stream) with minimum 50% + Entrance Exam | 3 years |
Post-Graduation | Graduation (any stream) with minimum 50% + Entrance Exam | 2 years |
Post Graduate Diploma | Graduation (Any stream) | 1 year |
M.Phil / PhD (For those who want to go in academics) | Post Graduate (Mass Communication & Journalism) | Minimum 3 years |
As per the university
As per the university
As per the university
Depending on the type of institute/quota/degree, fees can range from INR twelve thousand to INR fifteen lakhs per year, excluding lodging and boarding.
Creative writing
Command over language
Excellent communication skills
Analytical and logical thinking
Withstanding with pressure, deadlines and criticism
A fresh graduate or post graduate in advertising and publicity can get jobs in the following areas.
Following are the various job profiles offered to graduate and post graduate in mass communication and journalism:
Client Servicing: Client servicing is a link between client and advertising agency. Client servicing person brings business for the company. Those in client servicing must interact with clients, gather information about product and consumer.
Media Researcher: Media Researcher surveys the market, analyses consumer behaviour about a product or service. The work involves collection of data- information about the consumer, the market and existing competition.
Media Planner: A media planner decides different media where the advertisements would be featured in order to get maximum viewership.
Media Buyer: A media buyer negotiates to buy space in the Press, or time on electronic media at the best rates for which he/she has to understand the buying as well as the latest selling trends.
Copywriters: Copywriters write content for advertisements. They are responsible for making the advertisements look attractive and delivering the message to the point.
Visualizer: Visualizers must be artistic. They work on the visual concepts. They do the overall layout of the message including graphics, sketching etc.
Photographer: Photographs aid in attracting and holding the attention and interest of the target audience. Hence the role of photographer is very vital.
Advertising and Marketing
Advertising and Brand Management
Advertising and PR
Journalism and Mass Communication
Mass Media
Advertising and Marketing
Advertising and Brand Management
Advertising and PR
Journalism and Mass Communication
Mass Media
Marketing
Management
Journalism
Management Communication
Digital Marketing and Communication
Crafting Creative Communication
Advertising Management and Public Relations
Marketing and Brand Management
Media and Entertainment Management
Mudra Institute of Communications, Ahmedabad (https://www.mica.ac.in)
National Institute of Mass Communication and Journalism, Ahmedabad (https://www.nimcj.org)
College of Media and Communication, Rai University, Ahmedabad (https://www.raiuniversity.edu)
Maharaja Sayajirao University of Baroda, Vadodara (https://www.msubaroda.ac.in)
Symbiosis Institute of Media & Communication (SIMC), Pune (https://www.simc.edu)
Film and Television Institute of India (FTII), Pune (https://www.ftii.ac.in)
Xavier Institute of Communications (XIC), Mumbai (https://www.xaviercomm.org)
S K Somaiya College, Mumbai (https://sksasc.somaiya.edu.in/sksasc)
K C College of Management, Mumbai (https://www.kccollege.edu.in)
Asian College of Journalism (ACJ), Chennai (https://www.asianmedia.org)
Indian Institute of Mass Communication (IIMC), Delhi (http://iimc.nic.in)
Indian Institute of Journalism and New Medium (IIJNM), Bangalore (https://www.iijnm.org)
Delhi College of Arts and Commerce - (DCAC), New Delhi (http://dcac.du.ac.in)
Lady Shri Ram College for Women (LSR), Delhi (https://lsr.edu.in)
Mudra Communications
India Today
ABP group
Economist Group
HT Group
The Hindu Group
Mahindra
Honda
Canon
Note:
All the students, teachers and guardians should note that the above mentioned websites and information on various colleges/universities may change under the rules and regulations of the education department.