Advertising and Publicity

Advertising and publicity largely impact our everyday lives. With the growing Indian economy and changing social trends, the advertising and publicity industry is growing rapidly. The salary packages in advertising and publicity are quite high, but only a creative, innovative individual with high analytical and communication skills can mark the industry.

Advertising and Publicity


Course Eligibility Duration
Certificate Class 10 + 2 (any stream) with minimum 50% 6 months to 1 year
Graduation Class 10 + 2 (any stream) with minimum 50% + Entrance Exam 3 years
Post-Graduation Graduation (any stream) with minimum 50% + Entrance Exam

2 years

Post Graduate Diploma Graduation (Any stream) 1 year
M.Phil / PhD (For those who want to go in academics) Post Graduate (Mass Communication & Journalism) Minimum 3 years

Entrance Exam    

Under-graduate Entrance:

National Level Entrance test

  • As per the university

State Level Common Entrance Test

  • As per the university

Post-graduate Entrance:

  • As per the university


Depending on the type of institute/quota/degree, fees can range from INR twelve thousand to INR fifteen lakhs per year, excluding lodging and boarding.

Skills Required   

  • Creative writing

  • Command over language

  • Excellent communication skills

  • Analytical and logical thinking

  • Withstanding with pressure, deadlines and criticism

Career Options   

A fresh graduate or post graduate in advertising and publicity can get jobs in the following areas.

Following are the various job profiles offered to graduate and post graduate in mass communication and journalism:


  • Client Servicing: Client servicing is a link between client and advertising agency. Client servicing person brings business for the company. Those in client servicing must interact with clients, gather information about product and consumer.

  • Media Researcher: Media Researcher surveys the market, analyses consumer behaviour about a product or service. The work involves collection of data- information about the consumer, the market and existing competition.

  • Media Planner: A media planner decides different media where the advertisements would be featured in order to get maximum viewership.

  • Media Buyer: A media buyer negotiates to buy space in the Press, or time on electronic media at the best rates for which he/she has to understand the buying as well as the latest selling trends.


  • Copywriters: Copywriters write content for advertisements. They are responsible for making the advertisements look attractive and delivering the message to the point.

  • Visualizer: Visualizers must be artistic. They work on the visual concepts. They do the overall layout of the message including graphics, sketching etc.

  • Photographer: Photographs aid in attracting and holding the attention and interest of the target audience. Hence the role of photographer is very vital.

Undergraduate Courses (BBA/B.Com/BA)   

  • Advertising and Marketing

  • Advertising and Brand Management

  • Advertising and PR

  • Journalism and Mass Communication

  • Mass Media

Postgraduate Courses (MBA)   

  • Advertising and Marketing

  • Advertising and Brand Management

  • Advertising and PR

  • Journalism and Mass Communication

  • Mass Media

  • Marketing

Postgraduate Diploma and Certificate   

  • Management

  • Journalism

  • Management Communication

  • Digital Marketing and Communication

  • Crafting Creative Communication

  • Advertising Management and Public Relations

  • Marketing and Brand Management

  • Media and Entertainment Management

Some colleges offering the course:   

In Gujarat

In Maharastra

In India


  • Mudra Communications

  • India Today

  • ABP group

  • Economist Group

  • HT Group

  • The Hindu Group

  • Mahindra

  • Honda

  • Canon

All the students, teachers and guardians should note that the above mentioned websites and information on various colleges/universities may change under the rules and regulations of the education department.